research and strategic definition activities that develop a better understanding of potential value and audiences
Business growth services
_Problem and opportunity mapping
_Value proposition
_Customer journey
_Technical service overview
For reasons of confidentiality these research and analysis services are not represented in the Client area. Please enquire for details.
Outcomes:
Put simply they help create a shared understanding of your business context and the relationships between your business and your customers on a practical, emotional and technical level. This understanding strengthens your business and your ability to communicate the value of your business. It puts you in a position to gain competitive advantage over your competition, as you move forward to implementation.
everything that brings the value of a brand to life for its customers
Brand growth services
_Brand name
_Brand positioning
_Brand strategy
_Brand design
_Brand copy
Outcomes:
You will enhance your business with IP that is ownable and scalable. You will be positioned to reach the right audience at the right price. You will be able to grow retaining all that is still of value, enhanced by all that adds value. You will undoubtedly achieve more with the budget you have already earmarked to enhancing the way your business is experienced by your customers.
Supporting services
_Interaction design brief
strategy that translates goals into interactions
_Creative brief
strategy that translates goals into brand design, content and activity
_Internal communications
briefings and engaging tools that translate value understanding to the team